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UPRTOU MBA 3.43 (International Marketing) Solved Assignment 2024-25

UPRTOU MBA Solved Assignment 2024-25

Session: 2024-25
Program Name: Master of Business Administration (MBA)
Semester: 3rd (Compulsory)

Course Code: 3.43

Course Name: International Marketing

SECTION -A

1. No. Short answer type question (approx. 200 -300 words)
2. What is international marketing? What are the features of international marketing?
3. Define direct exporting and mention its advantages and disadvantages.
4. Why does the need for international marketing arise? Explain in brief.
5. Write short notes on: a) contract manufacturing b) strategic alliances
6. Mention the challenges faced by the international marketers in export marketing.
7. Give a brief note on foreign manufacturing strategies without direct investment?

SECTION -B

Long answer type question (approx. 500-800 words)

7. Discuss the nature and scope of International Marketing. What are the uncontrollable variables of International Marketing? Discuss.
8. Explain the components of international economic environment?
9. Elaborate various ‘Product Strategies’ for International Markets?