Description

Uttar Pradesh Rajarshi Tandon Open University (UPRTOU) MBA 3.44 (Industrial & Service Marketing) Solved Assignment 2024-25

UPRTOU MBA Solved Assignment 2024-25

Session: 2024-25
Program Name: Master of Business Administration (MBA)
Semester: 3rd (Compulsory)

Course Code: 3.44

Course Name: Industrial & Service Marketing

SECTION -A

1. No. Short answer type question (approx. 200 -300 words)
2. What is Service Marketing? Explain its basic characteristics.
3. What do you understand by industrial marketing. Explain its significance in industrial marketing research.
4. Explain the importance of channel decision for industrial products.
5. Enumerate Services Marketing triangle?
6. Mention the reasons for the growth of service economy.
7. What are the determinants of customer behavior in service market?

SECTION -B

Long answer type question (approx. 500-800 words)

7. Explain the industrial product life cycle and strategies.
8. Describe the factors that influence the choice of location of service site.
9. What are the various methods of pricing used for service products?