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UPRTOU MBA 3.41 (Advertising and Brand management) Solved Assignment 2024-25

UPRTOU MBA Solved Assignment 2024-25

Session: 2024-25
Program Name: Master of Business Administration (MBA)
Semester: 3rd (Compulsory)

Course Code: 3.41
Course Name: Advertising and Brand management

SECTION -A
Q. No. Short answer type question (approx. 200 -300 words)
1. What is the meaning of Advertising? Explain the importance of advertising.
2. What is Branding? Explain Brand Equity.
3. What are the various types of advertising?
4. Explain DAGMAR approach.
5. Explain the concept of brand loyalty.
6. What is media planning? What are the key factors influencing media planning?
SECTION -B
Long answer type question (approx. 500-800 words)
7. What are celebrity endorsements? Use examples. What are the advantages and disadvantages of celebrity endorsements?
8. Discuss Aaker model.
9. How would you determine advertising budgets? Explain the various methods.