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UPRTOU MBA 3.42 (Consumer Behavior) Solved Assignment 2024-25

UPRTOU MBA Solved Assignment 2024-25

Session: 2024-25
Program Name: Master of Business Administration (MBA)
Semester: 3rd (Compulsory)

Course Code: 3.42

Course Name: Consumer Behavior

SECTION -A

1. No. Short answer type question (approx. 200 -300 words)
2. What are the various determinants of the consumer buying behavior?
3. What is Elasticity model of consumer behavior?
4. What do you understand by family influence while making purchase decision?
5. Write a short note on organizational buying behavior.
6. Explain the various reference group types.
7. How cultural influences plays an important role in consumer behavior?

SECTION -B

Long answer type question (approx. 500-800 words)

7. Explain the buying decision process.
8. Analyze the relationship between motivation and consumer buying behavior. Which factors are necessary for consumer buying behavior process?
9. How buying patterns and purchase decisions may vary by age, gender and stage of life. Explain with examples.