Description

Mass Communication (335)
Tutor Marked Assignment
Maximum Marks: 20

Note: (i) All questions are compulsory. The marks allowed for each question are given at same place.
(ii) Write your name enrolment number, AI name, and subject on the top of the first page of the answer sheet.

1. Answer any one of the following questions in about 40-60 words:
a) Discuss how verbal and non-verbal communication influence interpersonal relationships and highlight their key differences using real-life examples. (See Lesson- 1)
b) Analyze the role of ad agencies in modern era and introduce five agencies that are leading the ad industry today. (See Lesson-17)

2. Answer any one of the following questions in about 40-60 words:
a) Investigate the significance of traditional media in the digital age and explore how it still contributes to shaping public opinion. (See Lesson- 25A)
b) Assess the impact of photography on society and provide an overview of its development from early invention to modern-day use. (See Lesson- 25B)

3. Answer any one of the following questions in about 40-60 words:
a) Discuss the evolution of television as a medium and analyze its strengths and challenges in delivering content. (See Lesson-14)
b) Identify four tools used in public relations campaigns and explain how these tools are employed across various platforms. (See Lesson- 20)

4. Answer any one of the following questions in about 100-150 words:
a) Outline the essential skills required for a radio program producer and explain the stages involved in producing a successful radio show. (See Lesson- 12)
b) Gather four articles each on sports, business, economics, and politics from two English and two local language newspapers. Organize and compare the coverage and presentation of these topics across languages. (See Lesson-5)

5. Answer any one of the following questions in about 100-150 words:
a) Explore the role of new media in shaping public discourse today and analyze the concept of media convergence in relation to content delivery. (See Lesson- 21)
b) Identify the core competencies needed for professionals in new media and explore current trends in career opportunities within this growing field. (See Lesson-24)

6. Prepare any one of the project out of two given below in about 500 words.
a) Create a multimedia campaign plan for promoting awareness about hygiene practices in your local communities, focusing on the use of traditional media channels. (See Lesson- 17 &26A)
b) Describe how modern cameras work and their diverse applications. Capture at least 30 images of your local environments using a mobile camera, and provide a detailed explanation of each scene. (See Lesson-25B & 26B)