Description

KSOU MCOHC-1.3 Solved Assignment 2025-26

Karnataka State Open University (KSOU)

First Semester M.Com (CBCS) (July/January Cycle 2025-26 Batch)

Internal Assignment Questions

MCOHC1.3: Marketing Management
Answer any two of the following:
(2×10=20)
1. Explain the Concept of Marketing Mix. Discuss in detail the components of the Marketing Mix with suitable examples.
2. Define Advertising. Discuss its objectives and role in modern marketing. Also explain the advantages and disadvantages of advertising.
3. What is Marketing Research? Explain the process of Marketing Research and its importance in decision-making with relevant examples.