Description

Dr. Babasaheb Ambedkar Open University
Assignment-2
MBA Semester-2
Subject: Marketing Management

Total Marks -15
Passing Marks – 06 marks

Q.1: Answer the following question in 800 words. (Any one) (4*1 = 4 Marks)
1) Explain the Product Mix.
OR
1) Explain the Marketing Mix-7PS.
Q.2: Answer the following questions in 400 words. (Any two) (2*2 = 04 Marks)
1) value Oriented Marketing.
2) Branding Extension
3) Intermediaries
Q.3: Write a short note. (Any two) (2*2 = 04 Marks)
1) Key Differences between Goods And Services
2) New product development.
3) PESTLE Analysis
4) Benefits of online Marketing
Q-4: Do as directed: (0.5*6= 03 Marks)
1) Define hacking.
2) Gender is not included in marketing factors which influences consumer behavior. This sentence is true or false.
3) What is promotion?
4) Sealed bid pricing methods also known as…………
5) What is segmentation?
6) Apex corporation is one of the best in its industry in terms of costs and performance. Many companies will probably use Apex as a…………