Description

Dr. Babasaheb Ambedkar Open University
Assignment-1
MBA Semester-2
Subject: Marketing Management

Total Marks -15
Passing Marks – 06 marks

Q.1: Answer the following question in 800 words. (Any one) (4*1 = 4 Marks)
1) Explain the Pricing policies and Strategies.
OR
1) Explain the Green Marketing with its need and importance.
Q.2: Answer the following questions in 400 words. (Any two) (2*2 = 04 Marks)
1) Marketing Mix
2) Consumer Adoption Process
3) The Communication process
Q.3: Write a short note. (Any two) (2*2 = 04 Marks)
1)Targeting
2) Characteristics of Rural Marketing.
3)Limitations of online Marketing.
4) Wholesaling
Q-4: Do as directed: (0.5*6= 03 Marks)
1) Define Brand name.
2) Define External factors affecting Pricing.
3) What type of distribution channel is it called if it has a Manufacturer-Wholesaler-RetailerConsumer?
4) Personal selling is the best means of….
5) What is segmentation?
6) A Manager is seen as a ……..Planner because he plans the daily promotional releases about his company’s products and services.